We need a starting point and a source of inspiration to create a logo. It all starts with a pure and straightforward idea which further leads to various ideation and creates a new identity for who we are and what is our prime motto.
As a big time food lover and with the help of few friends, I started various ideas for creating the brand identity for Grub Story. The name Grub here signifies a small bite which helps us fulfill our desires and crushes our hunger too. It originated as a bar food which now eventually has grown up to be slang for Fast Foods. But we took the core essential meaning of this word as “Food which fulfills your hunger.”
As my first blog ever written was on pani puri (A favorite Indian Snack). But after many iterations of failures, I realized it was a moot point in creating using a puri. At the same period, I was also researching on the origins of vada pav.
For creating this logo, buns and sauces were used after many failed iterations we reached a unanimous decision. Bun and sauce are the best combinations.
My friend Ajay helped me carve the buns.
These were stacked and placed in a tray then filled with chocolate sauce. The butter accompanied the oozing chocolate sauce. Butter helped the buns from slogging and also provided a beautiful glaze to the bun.
It just felt a bit incomplete or should I say too much complete. I called up a few guys from the neighborhood inspected their bite and asked Vikas to take a bite of the “B”.
The result was.